Standard Chartered

Standard Chartered

Case Study: Standard Chartered And Lensational

Standard Chartered has partnered with Lensational since 2017, as part of their global sports community programme; GOAL, present in 24+ countries. Programme highlights:

1. The brand demonstrated practical support to female economic empowerment through organising trainings with us
– Held workshops in Kenya, Zambia and UK
– £5,000 generated for 8 top students, who then set up bank accounts for the first time

2. Fostered employee engagement
– Mobilized 1,000 employees worldwide to select winning images in competition
– Founder speaking engagements in events in London and New York

3. Produced tailored, authentic creative output
– Authentic photographs and media produced by the women reached were used in corporate reports

Economic empowerment:

The photography competition provided participants with the experience of working on a real-life commission, the chance for thousands of people to see their photographs and the opportunity to be paid for their photography. The bank also supported the girls in opening bank accounts as the first step in financial resilience and economic empowerment.